Shifting To New Domain Names


In the past year 2015-2016, several million new domain names were registered throughout the world and put into use by actual companies aiming to make their mark in the global economy. Domains such as .MIAMI and .news gained instant traction because of an undeniable, built-in appeal based on their clarity, …

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Creating A Global Brand Via Elite Domain Names


A fundamental component of successful branding is the ability to distinguish one’s business by standing out among a field of competitors. Companies well known within their industry employ specific strategies to effectively brand their products/services and to promote that brand throughout the global community. Two keys concepts in branding are differentiation …

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